Fithil

Fithill is a children’s boutique dedicated to offering high-quality, stylish, and comfortable clothing for young explorers. The boutique focuses on providing timeless playwear that balances practicality with a playful aesthetic. The aim of the logo design was to create a visual identity that would be both eye-catching and reflective of the brand’s values—joy, creativity, and nurturing care for children. The final logo features a playful, circular design with a scalloped border, representing unity and inclusivity. The use of vibrant colors like blue, yellow, and pink was chosen to convey positivity, energy, and creativity, appealing to both children and parents. The rounded, childlike typography enhances the logo's friendly and approachable feel, perfectly capturing Fithill's brand spirit.